Webloggers in general, and tech bloggers in particular like to think that our blogging is going to change the world. It won’t.
The reality is though that outside of our little insular world of blogs and co-presence what we do has no importance. To your average neighbor Justin is just some weird guy walking around with a camera attached to his body, blogs are just another confusing computer term and the cluetrain might just as well be the mid-afternoon commuter train in any major metropolitan city.

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