Let’s be honest, learning to play the guitar is hard. Like 90% of beginners quit within a year hard. This hits guitar builders like Fender right in the bottom line. So they’re coming out with lots of apps, gear and more expressly designed to help new players stick with it long enough to get some momentum going.
Still there are no guarantees. I’ve been playing guitar since I was a teen and despite decades of lessons I’m still not very good.