Keurig promises to bring back refillable K-cups as sales tank

Nothing says “Oops, we screwed up” like a “feature” that annoys your customers and drives your sales down: Keurig introduced a new single-cup brewer with DRM on the cups to prevent third-party cups from being used. This had the side effect of also blocking the refillable cups that thrifty and environmentally-conscious folks like to use. As a result sales of the machines dropped 23 percent.

Having seen the error of its ways, Keurig is promising to bring back refillable K-cups by year’s end.

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