In news shocking to no one that’s ever consumed a beer, Craft Beer Uses 4 Times As Much Barley As Corporate Brew.
Prohibition changed a lot of things in the US, especially the way beer was brewed, marketed and distributed. You no longer had to travel to the St. Louis to get a Budweiser, you could get one where you lived and it tasted essentially the same regardless of where you were. Regional breweries, if they managed to reopen, were either bought up or put out of business. And beer became less flavorful and distinctive in order to sell to as many people as possible. It took almost 50 before the craft beer movement to appear and its taken another 30 or so since then for it to become a disruptive force. It’s a great time to be a beer drinker.