Americans now drink more craft beer than Bud

If you had any doubts that craft beer was a growing market, the fact that Americans now drink more craft beer than Bud should dispel them.

Note that this is all craft beer vs. one beer from a megabrewer, and craft  beer is still a niche market. Nevertheless, it’s past the point where it can be safely ignored. People are willing to spend more for beer that has flavors mainstream pale lagers lack and producing the same bland product year after year isn’t going to work quite as well as it has in the past.

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