If you’ve ever purchased a new car you know there’s no way of telling how much you’re going to pay until you’ve signed all the papers. You can’t go from dealership to dealership to compare prices because no two dealers will ever have the same car, in the same color, with identical options. It would be different if you could simply place an order for exactly what you want but you can’t (you used to be able to, but that was a long time ago). Instead you’re stuck choosing from one of the many not-quite-what-you-want models they have on the lot.
That unsold inventory is expensive, and you’re helping to pay for it with every new car you buy. Surely there has to be a better way, right? There is.