You may have noticed that when Yahoo buys a company, it almost always shuts them down. But there’s a method to their madness. Unlike Facebook and others who have been unbundling some of their, Yahoo has decided to take a different path. They’re way behind in the mobile space and their acquisitions have been mostly second and third-place apps that trail the most popular ones in share. There’s more to gain from incorporating ideas and people into the main Yahoo offering than could possibly be gained from letting the companies continue on their own.
Of course the big question, which remains to be answered, is whether or not this will pay off for Yahoo. It’s tough being different from the big players, even moreso when you’re adopting a strategy they’ve left behind.