MG Siegler has a great piece about what Jeff Bezos and Amazon are really doing.
Here’s the thing that most people, and certainly many in the tech press, don’t seem to understand about Amazon, and by extension, Bezos: when it comes to business, there’s a game being played almost flawlessly.
The goal is actually to not make a huge profit too early, and Bezos manages it perfectly. You want to avoid showing your cards too early as you continue to lay the groundwork for an ever-larger business. Occasionally, you’ll have to show those cards and win a hand to prove that you can. But the rest of the time you call and fold, as you await the monster to take the entire pot.