Windows Phone 8 may be great, but Microsoft is totally blowing the launch.
They can’t afford to. Nokia hasn’t exactly set the market on fire with its Lumia line, which actually isn’t much of an issue since WP8 won’t run on WP7 devices and there’s no upgrade path short of buying a new phone. Lumia owners are expected to get a new phone, a Windows Phone 8 phone.
But if Microsoft wants more than their current toehold on the market, they need more than Lumia owners upgrading. And with a new iPhone imminent and hot new models from Samsung, the competition isn’t resting on their laurels. They need shipping hardware and software (and particularly a developer SDK) out now. To put it mildly: They’re doing it wrong.
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