The founders of Reddit took control of how the site grew and which direction its conversations would go the old-fashioned way: by creating lots of fake accounts for posting and commenting.
Yeah, it sounds kinda wrong but the net is littered with the hollowed-out shells of user-supported web sites that got off on the wrong foot and never recovered. Applying this guiding hand early on was a smart thing to do and there’s really no transparent way to do it. In fact, you could easily argue that had this been known at the time it would have resulted in exactly the opposite of its intention.
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