Unfolding the IKEA Effect: Why We Love the Things We Build

It’s hardly surprising that people love the things they build themselves. This is what kept Heathkit going beyond the point it made economic sense to buy a kit that cost more than buying something assembled in a store (although the economic realities caught up to them eventually).

I should know. I have built a bunch of Heathkits, a couple of pieces of audio equipment, a couple of guitar effects boxes and my own tube guitar amp. I’m in the process of building a Stratocaster-style guitar. I prize them all, thank you.

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