The rise and fall of an American beer

Ever won­der how Bud man­aged to cap­ture almost 50% of the beer mar­ket? Think of it as the “tri­umph of mar­ket­ing over qual­ity”. Lost for­ever are count­less local brew­eries that actu­ally made dis­tinc­tive beers with fla­vor out of ingre­di­ents like bar­ley malt and hops sim­ply because they couldn’t out-market Anheuser-Busch. Luck­ily, the micro­brew­ery move­ment has brought back the local brew idea and become the only seg­ment of the beer mar­ket in the US to show any growth in recent years.

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